Use Lasnon PR to help your company achieve regular positive press coverage.
Many companies try to do their own in-house PR but with increasing pressures of day-to-day working and without access to a complete and up-to-date database detailing the right contacts and the right publications, the chances are that it just won't be effective. In addition to national and regional media contacts, our database includes hundreds of freelance journalists that write for many of the top publications.
If we are sending out press releases we write them, issue them with appropriate supporting photography and then, most important, follow up with a phone call to each journalist.
We monitor features lists and national initiatives so we can hook into them to get maximum coverage for our clients and set up a press cuttings agency to monitor it. These can then be put on display or mounted in an album for your reception area.
It's not only good for your customers; it's great for your staff. They know they are making a positive contribution to a successful company.
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"Public relations is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics."
Institute of Public Relations |
